There is a time-tested way of alerting potential consumers to your company is particularly relevant in this economic downturn. Novelty pens are relatively cheap, are generally dispersed to a large number of people, and provide consumers with a tangible piece of advertising that stays with them long after the initial exposure to the advertisement.
The value of each penny spent on advertising by way of novelty pens and pencils is hard to match. Televisions ads cost thousands at a minimum and millions at peak times and locations. Billboards are very expensive, as well, and do not follow the potential customer to his or her home, office, or wherever else the consumer may go. There is, of course, a value to these ads, and advertisers have a plan for television, radio, and billboard ads. However, for mere pennies per advertisement, you can reach a very large number of people with an ad that they can productively use repeatedly, each time reminding them of your company.
There are a number of websites that can be used to purchase these pens, some for as cheap as seven cents a pen. Some examples are Pensxpress.com, wholesalemart.com, discountpens.com, and akron-novelty.com. The amount of people reached for so cheap an investment is a huge advantage to advertising in this way. Of course, using many methods of advertising is beneficial, and this one can add beautifully to an existing strategy. Each time people see a logo or slogan the more it becomes engrained in their mind as an option to consider when purchasing something. The pen provides multiple exposures to the company logo.
It is fairly easy to disperse novelty ballpoint pens to the public. Some of the multitude of cheap ways to put them in the hands of your target market include giving them away at offices, mailing them directly to consumers with bills or other ads, including them with a membership, paying another organization a nominal fee to offer them at their offices, and giving them away free with online orders. Additionally, people tend to loan one another pens frequently, especially ones they have received free. In this way, many people will likely use and see your ad on each pen you give away.
The perfect thing about this method of marketing your company is that people will have an actual, physical and tangible reminder of your company. Other ads may pass briefly into someone’s consciousness and out just as easily; however, with this method, consumers will be reminded of the ad repeatedly with each use of their free pen. An additional advantage is that everyone loves getting free stuff. Even something as small as getting a free novelty writing pen gives recipients a positive feeling that they will associate with your company. This small positive association will give your company an edge when consumers are choosing where to do their business.
The type of pen that will best serve your organization will depend on your goal. Options range from the silly or bizarre to the classy and sophisticated. The stranger the pen, the more people may notice it and discuss it, leading to better consumer awareness and likely more sales. There are virtually limitless possibilities available. There are pens in the shape of syringes for the medical community. There are pens that are carabineers that may interest outdoor companies. There are pens in silly shapes, pens with lights, pens with risqué themes, pens with USB storage, pens with afros, and the list goes on. Whatever the nature of your company, there will certainly be a place that can provide the perfect pen for your purposes, however strange or unique it may be. Bizarrepens.com offers truly unique options in this regard.
On the other end of the spectrum, a subdued and classy pen may be the correct option for a more serious enterprise. If you would rather not be remembered for a silly, eye-catching pen, you might want to opt for a simple and elegant pen with an attractive design and logo. You can simply give the pen manufacturer your slogan or logo and they will help you design the perfect look. You may want to start with pensrus.com or qualitylogoproducts.com for this purpose. The penguy.com uses standard BIC pens and imprints your logo on them. A higher end option is giftvalues.com. Perhaps the most experienced company offering promotional pens is Vendodirect.com, a company who has been in business selling inexpensive promotional pens since 1958.
Using novelty pens as a means of advertising makes sense for almost any company, large or small, serious or silly. It can be part of a larger marketing plan or even the sole means of advertising. Companies have been using this method for decades and decades because it simply gets results. It puts a tangible advertisement in the hands of many potential consumers for an exceptionally reasonable marketing cost. It creates a positive impression of your company immediately in the minds of the public and continues to do so each time someone uses the pen. The ad stays in circulation free of charge as people pass it around. For the price, effectiveness, and longevity, this promotional option is very hard to surpass, especially in a time when companies are turning to inexpensive ways of doing business.
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